Perplexity

How to use it

1. Use Pro Search for any question where you'd normally open 5+ tabs.
2. Save threads as Collections to revisit research later.
3. Switch the underlying model (GPT, Claude, Sonar) per query for best results.
4. Export findings to Markdown and paste straight into Notion or Claude for synthesis.

Who it's for

• Consultants doing market, competitor, or industry research.
• Writers who need cited sources for credibility.
• Founders validating new offer ideas with current data.

Benefits

• Citations on every claim — no hallucinated sources.
• Pro Search digs deeper than any single LLM web tool.
• Faster than Google for any 'what's the current state of X' question.

How it fits the stack

Perplexity is your research layer. Feed its outputs into Claude for synthesis, then store the final brief in Notion. It does NOT replace an LLM for writing or reasoning.