ConvertKit / Beehiiv

How to use it

1. Pick Beehiiv if your offer revolves around a newsletter; ConvertKit if it's products.
2. Set up a welcome sequence (5 emails) so every new subscriber gets warmed up.
3. Send a weekly broadcast — consistency beats brilliance.
4. Tag subscribers based on what they click for laser-targeted launches.

Who it's for

• Anyone selling digital products, courses, or services online.
• Newsletter operators monetizing with sponsors or paid tiers.
• Operators graduating away from social-only audiences.

Benefits

• Direct line to your audience — no algorithm in the middle.
• Highest $/subscriber of any marketing channel.
• Built-in automations replace expensive marketing stacks.

How it fits the stack

Email is the long game. Tally captures leads → ConvertKit nurtures → Gumroad/Stripe converts. Without this loop, paid ads bleed money.