Income Systems Lab
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System

Sales funnels

Lead magnet → landing page → tripwire → upsell — mapped end to end.

A funnel is the path a stranger walks from 'never heard of you' to 'paying customer' to 'buys again.' Without one, every sale is a coincidence. With one, traffic turns into predictable revenue.

Time to ship

7–10 days for a full funnel

Pricing range

Funnel build-outs: $1.5k–$5k for clients

Realistic 90-day outcome

First funnel live in 7–10 days. Target metrics: 20–40% opt-in rate, 5–15% tripwire conversion, 1–3% core offer conversion. From there it's a math problem, not a mystery.

What you'll actually build

  • A high-converting lead magnet (checklist, mini-guide, Notion template, or 5-day email course).
  • A landing page that captures emails and sets up the offer in under 30 seconds of reading.
  • A $7–$27 tripwire offer that liquidates ad spend and converts 5–15% of new subscribers.
  • A core offer ($49–$497) sold via a longer sales page or VSL with bullet-proof copy.
  • A 5-day welcome email sequence that builds trust and presents the offer with no pressure.
  • An order-bump + one-click upsell flow that 1.5–2x's average order value with zero traffic increase.

Real-world examples

Coach funnel

Free '10 LinkedIn lead prompts' → $17 'DM scripts' tripwire → $297 1:1 strategy call. Stack converts 1–3% of opt-ins to the call.

Digital product funnel

Pinterest pin → free Notion template → $27 template pack → $79 bundle upsell. Self-liquidates ads within 14 days.

Local service funnel

Google Business profile → free AI website audit → $499 site rebuild → $99/mo maintenance. Sells 2–4 a month for an indie operator.

The tool stack for this system

Perplexity

Find what your audience is already buying and where they hang out.

Claude

Write the long-form sales page and VSL script in your voice.

ChatGPT

Generate 30+ ad hooks, subject lines, and email variations.

Lovable

Build the landing page, checkout, and thank-you flow with Stripe wired in.

n8n

Tag subscribers, send drip emails, fire abandoned-cart sequences, sync to your CRM.

How you build it, step by step

  1. 01

    Reverse-engineer one winning funnel

    Pick a competitor making money in your niche. Sign up for their list. Map every page, email, and offer. That's your blueprint.

  2. 02

    Design the value ladder

    Free → $9–$27 tripwire → $49–$297 core → $497+ premium. Each step delivers a win that earns the next sale.

  3. 03

    Use the Funnel Builder

    Inside the Lab, the Sales Funnel Builder generates landing copy, 5-day emails, sales page outline, and upsell pitch tailored to your offer.

  4. 04

    Ship the pages in Lovable

    Landing, checkout, thank-you, and upsell — built from the generated outline in a single afternoon.

  5. 05

    Drive a small amount of traffic and measure

    100 visitors is enough to know if the opt-in works. Iterate copy weekly until conversion targets hit.

How it makes money

  • Liquidate ad spend with the tripwire within 14 days.
  • Compounding email revenue from the welcome sequence + weekly broadcasts.
  • 1.5–2x AOV from order bumps and one-click upsells.
  • Funnel-as-a-service: build these for local businesses at $1.5k–$5k a build.

Other systems you can build

Digital products

Ebooks, templates, prompt packs, mini-courses you can sell on day one.

Simple SaaS MVPs

Working web apps with auth, payments, and a real customer use case.

Automations

n8n workflows that handle delivery, follow-up, and content repurposing.

Sales funnels

Build this inside the Lab.

Everything you need — prompts, builders, workflow templates — wrapped into one curriculum.

See pricing